Weblogs (blogs) have become an easy and efficient way to get personal viewpoints out into the public market. Blogs are content based viewpoints about almost anything. Bloggers are often very passionate about what they write. The four main uses of blogs for marketing and public relations are:
1.) Blogs are used as a way to easily monitor what millions of people are saying about you, company executives, the market you sell to, your organization, and its products.
2.) Blogs are used to participate in conversations by commenting on other people's blogs.
3.) Blogs are used to write about your industry, company, personnel, and products.
4.) Blogs are used to shape conversations by creating and writing your own blog.
It is important to monitor blogs to learn what is being said about you, company executives, the market you sell to, your organization, and its products. It is also important to understand the unwritten rules of blogging. This can be done by monitoring what the important bloggers are saying. Learning their online voices, blog etiquette, and attitudes toward your organization will help you in understanding the bloggers. Next, you want to become known to other bloggers by leaving comments on blogs. You need to be presenting your point of view on as many blogs as you can. This is important in forming relationships with bloggers who are writing about you, company executives, the market you sell to, your organization, and its products. You want the bloggers to know as much as possible about you and what your company does. Finally, you will want to create your own blog after becoming comfortable with bloggers and the process of blogging.
Weblogs (blogs) have become an easy and efficient way to get personal viewpoints out into the public market. Blogs are content based viewpoints about almost anything. Bloggers are often very passionate about what they write. The four main uses of blogs for marketing and public relations are:
1.) Blogs are used as a way to easily monitor what millions of people are saying about you, company executives, the market you sell to, your organization, and its products.
2.) Blogs are used to participate in conversations by commenting on other people's blogs.
3.) Blogs are used to write about your industry, company, personnel, and products.
4.) Blogs are used to shape conversations by creating and writing your own blog.
It is important to monitor blogs to learn what is being said about you, company executives, the market you sell to, your organization, and its products. It is also important to understand the unwritten rules of blogging. This can be done by monitoring what the important bloggers are saying. Learning their online voices, blog etiquette, and attitudes toward your organization will help you in understanding the bloggers. Next, you want to become known to other bloggers by leaving comments on blogs. You need to be presenting your point of view on as many blogs as you can. This is important in forming relationships with bloggers who are writing about you, company executives, the market you sell to, your organization, and its products. You want the bloggers to know as much as possible about you and what your company does. Finally, you will want to create your own blog after becoming comfortable with bloggers and the process of blogging.
Weblogs (blogs) have become an easy and efficient way to get personal viewpoints out into the public market. Blogs are content based viewpoints about almost anything. Bloggers are often very passionate about what they write. The four main uses of blogs for marketing and public relations are:
1.) Blogs are used as a way to easily monitor what millions of people are saying about you, company executives, the market you sell to, your organization, and its products.
2.) Blogs are used to participate in conversations by commenting on other people's blogs.
3.) Blogs are used to write about your industry, company, personnel, and products.
4.) Blogs are used to shape conversations by creating and writing your own blog.
It is important to monitor blogs to learn what is being said about you, company executives, the market you sell to, your organization, and its products. It is also important to understand the unwritten rules of blogging. This can be done by monitoring what the important bloggers are saying. Learning their online voices, blog etiquette, and attitudes toward your organization will help you in understanding the bloggers. Next, you want to become known to other bloggers by leaving comments on blogs. You need to be presenting your point of view on as many blogs as you can. This is important in forming relationships with bloggers who are writing about you, company executives, the market you sell to, your organization, and its products. You want the bloggers to know as much as possible about you and what your company does. Finally, you will want to create your own blog after becoming comfortable with bloggers and the process of blogging.
