Are you smarter than Google? Many webmasters think they are, and therefore they try to trick the search engines. Sure, these tricks may work for some short term traffic, but rarely if ever do they lead to long term traffic. Here are some common tricks that land marketers in bad terms with the search engines.
Duplicate Content: Search Engines love good fresh content and fresh content. Don't copy the same content in multiple pages. It's been noted that Google bans sites that copy a large amount of content. Write your own content or hire someone to do it for you. Either way, it needs to be original.
Unrelated Keywords: Meta Keywords are what you use to tell the search sites the true Keywords that are in your content. Some web masters use popular unimportant keywords to fool the search sites. You'll be found out and punished for this bent SEO methodology. Keywords are a tool that you can use for bigger traffic, but only if you aim to connect with your target market.
Skip the Entry Pages: Entry pages are actually Gateway pages optimized for a specific keyword but are gateways to a different page and content. These entrance pages have little original content but redirect the visitor to the intended focused site. There is no real benefit to using these, and it will only hurt your chances of getting your primary site listed.
Concealed Text and Links: This is done by inserting concealed texts and links that can't be seen by the eye but comprehensible by the search sites. This SEO methodology is believed to be spam and your internet site will be penalised once discovered by the search sites. Never try to hide keywords and links by blending them into the page. The search engines can see what the eyes cannot.
So what is the bottom line? Adopting spamming methods to boost search site Ranking might work for a brief period but you are certain to be found out before long. Your internet site might even be banned, so play it straight if you would like to succeed in the long run as a Net Marketing specialist. Play by the rules and you will surely enjoy a long career as a successful internet marketer and online business entrepreneur
